Brevity is the soul of communication

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(First draft 238 words.  Edited version 164.  Final version 140. Give me a week, and I can get it down to 130.)

brevity

photo by Erich Stüssi

Shakespeare wrote, “Brevity is the soul of wit.” Wit, here, refers to intelligence. As a writer, I couldn’t agree more. You have to be smart to say what you mean and say it concisely.  Many people don’t even know what they mean. They are too busy to think about it. Thinking requires stillness and reflection. So does writing. That’s why people hire me.

Still, when they see the words I create, the first inclination is to add more GLUT.  They are terrified of leaving out something important, so they stuff a brochure like a Thanksgiving turkey. Or they assume that more words—big words—make them look smart.

Our world is noisy and cluttered. People crave simplicity.

So here’s your challenge. Finish your draft, and then cut 1/3 of it. Then cut more.

Watch your message rise to the surface.

Shakespeare wrote, “Brevity is the soul of wit.” said Polonius in Hamlet. The word “wit”  Wit can, of course, mean refers to both humor, of course, which Shakespeare may have meant to convey on one level. But “wit” , but it is also refers to and intelligence. Now that I’ve spent a number of years writing copy for a wide variety of clients and even for myself, After writing copy for a number of years As a writer, I see the truth of Shakespeare’s words. realize the truth of this statement all the more. You have to be smart to say what you mean and say it concisely. Honestly, Most people don’t even know what they mean. They are too busy to think about it. Thinking requires stillness and reflection. So does writing. So they hire me for that part to listen and then put their thoughts to words. Still, when they see the words, the first inclination is to   They haven’t really processed their thoughts it. More often than not, my clients have a tendency to want to The tendency of most clients is to add more STUFF versus delete. They are so afraid that they are not going to get this fact or that message into the mix. They are so afraid they are going to leave outare terrified of leaving out something important, so they  that they end up stuffing a try to stuff a small, trifold brochure like a Thanksgiving turkey. Or they assume that more words, especially big words, make them look smarter.  for Thanksgiving. With all the noise in our world today, Our world is noisy and cluttered. people want you to simplify things for them.  People crave simplicity. They may be willing to stay with you if you are writing a leisure-reading novel, but if you are writing something to convey information quickly and simply, less if definitely more.  So here’s your challenge. Finish your draft, and then challenge yourself to go back and cut 1/3 of the copy.  Then cut 10 more words. See if the message you want to convey doesn’t Watch your message rise to the surface. fore.

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