A Better Story


Love this post from Tom Basson about the need for story and the power of story in our lives.


There is something wonderfully powerful about STORIES.

Stories are universal – crossing boundaries of language, culture and age. We can all relate to stories, and it is in the context of narrative that the human heart truly responds. In fact, people have been telling and responding to stories since the beginning of time. It’s how most cultures pass on information from generation to generation.

Interestingly, recent evidence from neurology and psychology is confirming that humans think in narrative structures. Concepts conveyed in story form – more than ideas explained with logic and analysis – imprint themselves naturally into human minds.

It’s why we can remember a book or a film from years back, but can’t remember the PowerPoint we saw 10 minutes ago.

There is something about story (especially a good story) that is able to capture our hearts, our minds, and our imagination.

Now, I believe inside each of…

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